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MFI's Mission Statement

Please note:  This is a living document.  We review our Mission Statement regularly to gauge our performance, and to revise the Statement as necessary.  If you have any comments or questions regarding our Mission Statement, please write to us.


It is the mission of Mutual Funds InteractiveŽ to provide focused, useful content to the mutual fund investor in an online, interactive community.


What does this mean to us, and to our community?

Focused: 

  • We will deal with issues of specific interest to mutual fund investors. 
  • We won't try to be all things to all people. Rather, we will concentrate on topics that we believe, based upon our own knowledge and input from our community, are ones which can educate and stimulate the mutual fund investor. 
  • We will not add content merely to expand our number of pages or attempt to appeal to a broader audience.

Useful:

  • We will provide a clean and easily navigable interface. 
  • We will look to new technologies which may benefit our community, but will balance innovations with accessibility.
  • Our articles will be clear, concise, and timely.
  • We will provide articles for both the experienced and novice mutual fund investor.

Online, Interactive:

  • We are a Web-based entity, and are proud of it.  We do not exist in any other medium, but believe the Internet is an expanding medium which is converging, and will continue to converge, with other media, such as those in print and broadcast.   We will work with our community to evolve with this convergence to the benefit of the mutual fund investor.
  • We will strive to use the Web to the fullest, working through our newsgroups, polls, and other responsive means to communicate with our community.

Community:

  • We believe that the key to a successful interactive resource is the development and nurturing of a sense of  community, where users from diverse backgrounds and experiences can find an online environment where they are welcomed and their participation is encouraged.
  • We will welcome those new to mutual fund investing as well as experienced investors and industry professionals.
  • We will foster open discussion, and will work hard to encourage tolerance of different viewpoints.
  • We will treat community members with respect, and will expect members to treat each other the same way.