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MARLA'S MUSINGS

. . . from the Publisher of Brill's Mutual Funds Interactive®

Funds Keep It Covered On The 'Net

Recent musings


Lynch In The Limelight

by Marla Brill

Marla BrillFifteen years ago, as a new writer for a personal finance magazine, I called Fidelity Magellan manager Peter Lynch, expecting a secretary to field the call and tell me he was in a meeting. Instead Mr. Lynch himself answered the phone. I was even more surprised when he spent over one-half hour talking to me, without even a hint of the 'please let's get on with this' tone of voice so common among star managers.

Things, of course, are a lot different today. Getting one-on-one interview time with the ubiquitous former fund manager is next to impossible--he's too busy combining his roles as a pitchman for Fidelity, an elder statesman for the mutual fund industry, and an investment advisor for numerous non-profit organizations.

All those roles involve public speaking. Unfortunately for the plug-averse, Lynch frequently peppers his speeches with references to the firm that still signs his paychecks. And repetition creeps in if you've heard him more than once. (Example: when someone asks him his opinion of Internet stocks, a likely response from the Net-wary Lynch is "Yahoo--that's a chocolate drink, isn’t it?" )

And never mind those silly ads where the gray-topped investment oracle plays straight man to Lily Tomlin and Don Rickles. Somehow, when it comes to Lynch, common sense wisdom works better than contrived comedy.

Still, when the most familiar face in the mutual fund industry speaks, it's worth a listen. Speaking before 2,000 of his industry cohorts last week at the Investment Company Institute's recent annual gathering in Washington, D.C. , Lynch spoke about "the most dangerous things people say about stock prices."

Here are some of them, along with Lynch's responses:

"It's gone down his much already, it can't go much lower."

"That's what they said about Digital when it went from $198 a share to $100a share. Eventually, it landed up at $31."

"If it's gone this high already, how can it possibly go higher?"

"A lot of people sold Microsoft and Home Depot years ago with that thought in mind."

"Eventually, stocks always come back."

"They said that about International Harvester and RCA, and it hasn't happened for them yet."

"It's a $3.00 stock. How much can I lose?"

"You lose everything if it goes to zero."

"It's always darkest before dawn."

"Actually, it's always darkest before it gets pitch black. Industry sectors can take a decade or more to turn around."

"When it rebounds to $10 a share, I'll sell."

"The stock does not know that you own it, that you're a nice person, and that you expect it to go up. It may not."

"What, me worry? Conservative stocks don't fluctuate much."

"You can't say that when quality banks and companies like AT&T have dropped 50 percent."

"Look at all the money I've lost. I didn't buy it."

"I've had lots of lost opportunities from not buying a stock. But other ones always come along."

Other Lynchisms of note:

"People overemphasize the importance of management. What's more important is a workable concept. You should buy a company any fool can manage because eventually, one will."

"The key organ of investing is the stomach, not the brain."

"I'm shocked that people buy a stock, but can't explain to the average 12-year-old exactly why they did it because they don't understand hat the company does. I made money in names like Dunkin Donuts, Taco Bell, and Chrysler. If you know the reasons you buy a company, you know the reasons for selling it."

"Don’t try to predict the economy, interest rates, or the stock market. The prime rate stood at 20 percent in 1981, and unemployment was 12 percent. I don't remember anyone telling us in 1979 that was going to happen. And the recession in 1990 was preceded by economists' predictions of a soft landing."


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