Stijn Wieger van der Heide - Faces of Brill
Position: Marketing Assistent
Short job description:
Stijn assists the different marketing managers and he takes care of various marketing campaigns. He takes a campaign concept, and liaises with publishing, graphic design, list management and others, to execute the campaign. According to Stijn, the marketing assistant is “the buffer between designer and publisher.”
Stijn also provides customer support and is involved in social media. He assists in the marketing of various publishing programs, including Religious & Biblical Studies, Ancient Near East & Egypt, Jewish Studies and Art History; also Asian Studies and Middle Eastern and Islamic Studies; Classical Studies and Philosophy.
Stijn has been working at Brill since February 2012. Prior to this, he started as an intern for the Publishing Unit History and studied Book and Digital Media in Leiden.
Stijn, what do you like about your job?
Stijn likes that his work involves many different, smaller projects. Working on catalogs is what he likes most. These are bigger projects and take a longer time from start to finish (between 6 – 8 weeks). Throughout the process he is in contact with different people, and there are multiple proofs to check. He says it is really interesting, because you get a very nice view of the different publishing programs. Stijn helps to create up to 14 catalogs per year.
He has no specific catalog he likes the most, but the Japanese art catalog was a lot of fun to work on, because it is different to the other catalogs in that it showcases the titles in a more visually way.
What does publishing / marketing mean to you?
If you work in the marketing department, and take catalogs as an example, you get a very broad view of Brill’s publishing programs. We also look critically at the way we do things, and make changes to consistently improve. If you look at digital marketing, there are so many new options to work with. Brill has updated the catalog style so that customers who receive it are drawn to the website for more information. You can also experiment with things like QR codes. To get a free, online sample copy of a journal, for example, it is possible to use QR codes and get access with your phone or tablet. That makes it a lot easier – for the customer to get information and for Brill to provide it.
"One of the interesting parts about marketing is that no one knows whether anything is the correct way to do things. You can’t be sure of what is going to happen. What you can do is test a lot of different methods – subject lines, advertising techniques, new technologies – and see what works.”
What makes Brill special?
“Brill is big enough to try new things, but not too big that you have to work through a lot of bureaucracy to do it.”
Brill covers specialized, niche fields of research and it’s a medium seized company. We invest in a certain type of science and information, and everyone at Brill is dedicated to helping our authors make a contribution to their field by publishing their work. For Stijn, what is special about the company itself are the people who work there. “Everyone is always busy, but in a good way,” Stijn says.
What is your favorite Brill publication?
A publication Stijn really likes is the Logos journal, which covers various aspects and perspectives of the publishing world. The journal is unique from other publications at Brill, and it is very interesting.
Can you tell us a good anecdote about Brill?
After working here for about 1,5 years Stijn got married. He invited around 10 people from the office, because they are not just colleagues, they are friends. He says “Brill feels like more than just work. It feels like a family.”
Question from Brill colleague: As you are married to one of our editors: How do you like working with your wife?
“It is weird and funny at the same time,” Stijn says. Both started at Brill as interns, but in different departments. They had known each other for years already, and coincidentally they both ended up at Brill. He really likes it, but working in different departments definitely helps.
A Question you pass on to the next person – Caroline, Marketing Manager:
Caroline used to be an assistant editor for classical studies. Why did you move to the marketing department?